What They Don’t Tell You About Launching Your Podcast (And Why It’s Not Growing Like You Hoped)

Okay, let’s talk about something that no one really tells you before you start a podcast...

Just having a podcast?
Not enough to grow your audience.

I know. That’s not what you were hoping to hear.

But if you launched your show thinking it was going to magically explode and attract thousands of new listeners just because it’s good—well, I hate to break it to you… but that’s not how it works.

So what does happen?

You get excited.
You picture your podcast climbing the charts.
You start recording and publishing episodes.
And then… growth is sloooooow. Like frustratingly slow.

At that point, most podcasters think:

• “Maybe I’m not cut out for this.”

• “Maybe I missed the window.”

• “Maybe I should just stop.”

But the truth is—you didn’t do anything wrong.

You just didn’t have a growth plan in place.

A podcast on its own isn’t a growth strategy.

Yes, there’s some searchability in podcast players like Apple and Spotify. And yes, people might stumble across your show eventually. But if that’s your entire marketing strategy? It’s gonna be a long road, my friend.

The reason your podcast isn’t growing has nothing to do with how good it is—and everything to do with how people are (or aren’t) finding it.

Here’s the thing most podcasters miss: discoverability.

Your podcast is actually amazing marketing content.
But only if it’s part of a bigger strategy.

What I see way too often is business owners treating their podcast like it lives on an island.
It’s just sitting out there, doing its thing, with a few clips going on Instagram and maybe an email mention when a new episode drops. And then they wonder why growth is stalling.

If no new people are discovering your podcast week after week, your audience isn’t growing. And if your audience isn’t growing, it’s really hard to turn your show into a real driver of revenue.

That’s where ads come in.

I work with business owners who use their podcast to grow their brand, bring in leads, and sell their offers. Their show isn’t just for fun—it’s part of their overall marketing engine.

So we plug it into our Tri-Fecta Ad Strategy—a system that helps them:

• Get more podcast listeners

• Build their email list

• Drive traffic to their offers

This strategy connects all the dots between their content and their conversions. It’s not just “post and pray.” It’s intentional. It’s strategic. And it actually works.

Some real client results:

We’ve seen:

• A 250% increase in views on podcast YouTube channels

• An 86% boost in engaged listeners (people sticking around and listening longer)

• A 100% increase in total plays—yep, doubled.

And it’s not because they recorded more episodes or suddenly went viral.
It’s because they built a system that brought new eyes and ears to their podcast every single day.

The bottom line?

If your podcast isn’t growing, it’s not because you’re doing it wrong. It’s because you don’t have a discovery strategy in place (yet).

When you treat your podcast like a key part of your business—and not just a time-consuming passion project—you can actually use it to grow your audience, your email list, and your bottom line.

So if you’re ready to stop guessing and start growing? Let's chat.

👉 [Book a call with me here] https://www.chimehousemedia.com/contact

Let’s turn your podcast into the growth channel it’s meant to be.