Unleashing the Potential: How Facebook Ads Can Elevate Your Podcast's Reach and Growth

Calling all business owners with a podcast! Growing a podcast organically can be a slowwwww burn. With social media being crowded, it's hard to bust through the noise to get to the eyeballs. Most advice around growing your podcast is about "being consistent" and cross promoting yourself to death. All of which requires you to physically do it. There's a better way – Facebook ads. Let me share with you how this strategy can revolutionize your podcasting game, boosting downloads, growing your email list, and establishing your authority on social media.👊

1. The Struggles of Organic Growth--It's Real Ya'll.

Organic reach is trash this year. It's the lowest I've ever seen at a measly .98%. That means that for every 1,000 people who follow you, MAYBE 10 of them will see your content. If you are pushing out content to grow your podcast, this just isn't enough. Even if you're producing fire content, you still have no control over who sees it. Hashtags only do so much. The key to growing a Podcast is getting it in front of the right people. With the lack of reach, momentum and control-- so many business owners & podcasters are feeling the exhaustion of trying to keep up with and please, the algorithm.

2. Expanding Your Reach: Growing Your Email List

As a business owner, you know the power of building and maintaining an email list. But as a Podcaster, it's even more important. Building an engaged email list is like a loyal tribe of followers at your fingertips. You can use this list to promote exclusive content, share your weekly episode drops and convert into paying customers. Facebook Ads allow you to build your audience around the clock, therefore growing your most valuable asset in your business--your email list.

3. Ignite Your Podcast & Your Authority

The biggest benefit to Facebook Ads is audience targeting. Even with all the changes Meta has made this year, there are still hundreds of options and creative ways to get your Podcast in front of the people who are interested your topic.

By strategically targeting your ads, you can get your Podcast and your content in front of more eyeballs on a nationwide or worldwide scale.

When it comes to building your brand and authority online--authority is earned through creating consistent and valuable content. Facebook ads can amplify your presence by strategically promoting your podcast and your content to the right audience.

Showcasing snippets of captivating episodes, sharing behind the scenes of your business, you'll pique your new audiences' interest and leave them hungry for more. As your engagement grows, so does your reputation, solidifying your position as a thought leader and an authority in your space.

Final Thought...Embrace the Power of Facebook Ads

Being a business owner AND a podcaster is hard enough as it is. By leveraging Facebook Ads you create a behind the scenes system that consistently builds your audience, increases your authority and grow your business.

If you want to learn more about how Facebook Ads can help you get more downloads, grow your email list and increase your social reach download our free guide here.