“The beauty of podcasting is that it allows you to share your voice and your message with a global audience.” – Pat Flynn

Introduction:

If your podcast is part of the marketing strategy in your business, you're probably feeling the pressure (and mild irritation) of constantly having to post online to promote your show. After all, your show is amazing! You know that if more people listened to it that you could get more clients.

You're posting on the 'gram, you're growing your email list and staying consistent with your podcast but you're looking for a new way to help you grow that isn't going to cost you so much of your time.

Afterall, the old ways of growing a podcast, like cross-promoting, constant guesting, posting online, sharing in Facebook groups all have one thing in common. If you aren't actively doing them, they don't happen. They all take your time.

If I see one more person in a Facebook group giving answers like "print out flyers and drive around" and "just don't give up!" when someone asks about how to grow their show, I swear my hair is going to catch on fire.

I mean, that's probably some of the worst advice I've seen in general 😂

As a business owner, you know that your time is valuable and you're looking for a more efficient and effective way to grow.

You're in the right place.

➡️That being said, there is the new way of growing your podcast that is going to revolutionize how podcasters grow.

And that's Facebook and Instagram Ads. But before you think "Facebook Ads don't work" let me share with you exactly HOW we are utilizing them.

First, we are taking a holistic approach with the ads. Where most people fail is running ads for one specific thing, letting the ad run for a few days, claim it doesn't work and turn it off.

We are taking a strategic approach here focusing on 3 key areas of growth that are super impactful for a podcaster when it comes to listenership and audience growth.

1.) Social Media Growth

2.) Email List Growth

3.) Podcast Download & Listenership Growth

This is what we call our Tri-Fecta Ad Strategy. We strategically run these campaigns together to bring new people into your world in multiple ways by creating an ads ecosystem that grows and nurtures your audience.

These ads run in the background while you are running your business, spending time with your family, creating more amazing episodes of your podcast, etc. They leverage your time and also guarantee that your shit will be seen. No more messing around with trying to "hack" the algorithm. When you're using ads, you're paying to play, baby!

This also means that you don't have to worry about posting every day and feeling the constant pressure to show up online and market yourself.

The ads do it for you.

Chefs kiss🤌

To learn more about the Tri-Fecta Ad Strategy and see client results, grab our free download👇

Grab your free guide here.