How Facebook Ads Can Help You Grow Your Podcast (Without Being a Tech Wizard)

If you're a business owner with a podcast, you already know this: podcasting is a lot of work. Planning, recording, editing, publishing, promoting—it's practically a full-time job on top of your actual business.

So the idea of pouring all that effort into your show only to see slow (or no) growth? Total bummer.

Here's the truth: podcast growth in 2025 isn't just about showing up and hoping the algorithm does you a favor. If you're serious about getting more listeners and turning those listeners into leads and buyers, you need to be more strategic.

Let’s talk about why Facebook and Instagram ads might just be the missing piece in your podcast marketing plan.

Why Most Podcasters Hit a Growth Plateau

A lot of business owners treat their podcast like it's living in its own little corner of the internet. Their email list, content strategy, and social media presence are all doing their thing, and the podcast is just… kind of floating out there.

Sound familiar?

That separation is often what leads to podcast plateaus. Your show needs to be integrated into the rest of your marketing. It needs visibility. It needs promotion. And not the kind that relies solely on your latest Instagram Reel going viral.

Enter: Facebook and Instagram Ads

I know what you’re thinking: "Ads? For a podcast? Isn’t that just for product launches or list-building?"

Nope. Facebook and Instagram ads are one of the most underutilized tools for podcast growth, especially if you're a business owner using your show to drive leads and sales.

Here’s what makes ads so powerful:

Targeting: You can get your podcast in front of exactly the kind of people who need to hear your message.

Consistency: No more hoping your content reaches someone. Ads help you show up daily, even while you're sleeping.

Traffic: You can literally pay to send people directly to your podcast episodes, website, or lead magnet.

And the best part? It doesn’t take a massive budget. You can start small and scale once you see results.

But Ads Are Complicated, Right?

Not with the right strategy.

This is exactly why I created the Podcast Audience Amplifier course—to help business owners like you cut through the noise and use ads strategically to grow their shows and their businesses.

Inside, I walk you through my signature Tri-Fecta Ad Strategy, which focuses on:

Building brand awareness and visibility

Growing your email list

Driving traffic directly to your podcast

This isn’t about becoming an ad manager or blowing thousands of dollars on campaigns. It’s about learning to run smart, simple ads that plug into your existing marketing strategy and help you get the most out of your podcast content.

What to Do Next

If your podcast is doing everything it can but you're still stuck yelling into the void, it might be time to let ads give you a boost.

Check out the Podcast Audience Amplifier Course here — it’s the shortcut to getting your podcast seen, heard, and working for your business.

Or, if you want to skip the DIY route and get support from someone who lives and breathes podcast ads, book a free discovery call with me here and let's talk about what strategy makes the most sense for you.

Because if you’re going to spend this much time making a podcast, it should be growing your audience, your list, and your impact.

Let’s make it happen.