“They crushed it. I'm super happy with my results” - Adam Schaeuble

Introduction:

Adam and I met through a mutual friend (shoutout to Jan Ditchfield) when we both presented at a business summit she hosted. After that, Adam and I connected, and he reached out with a challenge. He said "listen, everyone is always talking about Facebook Ads but nobody is doing Facebook Ads for podcasters."

Not only is Adam a podcaster but he is also the Founder of Podcasting Business School and a fantastic Podcast Coach for business owners, so he knows this space better than most.

He then proceeded to tell me that there are 3 main things that podcasters care about:

1.) Getting more downloads and increasing listenership

2.) Growing their list of email subscribers

3.) Reaching more people on social media

He then challenged us to create a Facebook Ads campaign strategy to see what type of results we can get in these 3 areas, with the least amount of tech and he emphasized that it must be budget friendly.

This case study gives you the behind-the-scenes details of our work with Adam.

The Challenge:

Create a Facebook Ad strategy that focuses on download growth, getting email subscribers and increases his reach on social media. All while being extremely budget friendly so anyone can use it and no crazy tech can be involved. Make this strategy as easy and accessible as possible.

Challenge accepted.

The Solution:

Adam knows his audience well, which is why this strategy was so effective for him. The biggest benefit to Facebook Ads is the targeting capabilities. Even with all the changes that have happened in the last couple years there is still a robust library of targeting options from job titles to interests to behaviors online.

This means that Adam's content was getting in front of people who are more likely to engage and interact with it. More likely to be interested in his content. More likely to follow and stay involved in his world.

When you create offers, content, podcast episodes, etc. for a target audience that you know well, and you place it all in front of MORE targeted people chef's kiss.

The shit takes off.

The Results:

1. 17 New Email Subscribers: Adam already had a lead magnet that was working well to build his list. We simply lit it on fire with ads. Through our precision targeting and persuasive ad copy, we successfully added 17 email subscribers that are now in Adams world, will see his offers and be in the loop for everything he's doing in his business.

2. 30% Increase in Social Reach: Adam creates consistent, valuable, engaging content in his business. We simply put it in front of more people. Our calculated approach with the ads paid off, as Adam had 3,300 new people engage with his content, he reached 30% more accounts and gained 94 new followers.

3. 100 Podcast Downloads: The ultimate testament to our collaborative efforts was the remarkable 100 podcast downloads achieved during the campaign challenge. This surge in listenership not is super valuable to not only growing his audience with new ears but solidifying his authority in the podcasting realm.

4. Budget Optimization: The best part of this entire challenge? Checking the budget friendly box. We ran these ads for 9 days and only spent $155. This shows that impactful growth doesn't mean spending an arm & a leg on your ads.

Conclusion:

Having a podcast in your business is a lot of work. The planning, strategizing, recording, scheduling, interviewing, etc. takes a lot of time and energy. So, when you drop new episodes and promote it online only to see downloads trickle in...it can be frustrating. That's why Adam came to us, to create another strategy that can work alongside the organic promotion that you're already doing.

This strategy is an incredible way to ignite your traffic and engagement to your podcast. Hopefully this case study alleviates some fears you might have about Facebook Ads in your business.

If you want us to help you get results like these, book a call with us here. It's time to let your voice be heard.