Advertising Your Podcast in 2025: What’s Working

Podcasting in 2025 is bigger than ever, but actually getting people to find you, consistently? That’s the real challenge. Gone are the days when simply posting on social media or relying on word-of-mouth could drive significant growth. If you want more downloads, engaged listeners, and a thriving podcast that fuels your business, you need a strategic approach to advertising.

That’s where Facebook and Instagram ads come in. We've been specializing in working with business owners in the podcasting space for the last two years and I can confidently tell you--this shit works.

In this blog I'm going to walk you through WHY Facebook and Instagram Ads are such a great avenue for podcast growth, real client examples and steps for you to get started.

Ready? Let's goooo!

Want to know what I've noticed about allll the business owners with podcasts that I work with?

Before working together, they were treating their podcast like it lives in a completely separate universe from the rest of their marketing.😱

Their business is over here. Their marketing is doing its thing.

And then wayyy over there in its own little bubble? Their podcast. 🤦🏻‍♀️

This is a big reason why so many podcasts end up feeling like a lot of effort for not enough growth.

Your podcast is a sh*t ton of work. I know you know this. So why aren't you leveraging it better?

You’re planning episodes, recording, editing, promoting. Doing allll the podcast things.

Listen, if you’re putting in this much effort, your podcast should be working for you—bringing in more listeners, growing your audience, and ultimately helping you make more sales in your business.

If this sounds like you, you're gonna want to stick around.👇

Why Facebook & Instagram Ads Work for Podcasts

Despite people saying shit like "Facebook/Meta is dying. Ad costs are too high" blah blah blah we are STILL seeing stellar results for our clients. Why? Because these platforms allow you to target potential listeners based on their interests, behaviors, and even whether they engage with similar content.

Plus, podcast growth isn’t just about downloads—it’s about building an audience that sticks around and growing it consistently (whether or not you decide you want to post on Instagram that day).

With ads, you can:

✅ Find new listeners who actually care about your content (not just random clicks)

✅ Use strategic podcast content to retarget warm audiences who have engaged with your brand but haven’t subscribed yet

✅ Drive traffic to your latest episodes consistently without depending on the algorithm gods

The key to making this work? A smart strategy. Enter: the Tri-Fecta Ad Strategy.

The Tri-Fecta Ad Strategy: A Marketing Ecosystem for Your Podcast

After working with countless business owners who use their podcasts to drive sales and visibility, we developed a strategy that maximizes every ad dollar spent. Our Tri-Fecta Ad Strategy isn’t about throwing money at ads and hoping for the best—it’s about creating a sustainable system that fuels long-term growth.

Here’s how it works:

1. Audience Growth Ads (aka "The Magnet")

This is the foundation of your ad strategy. You need a steady stream of new people discovering your brand, engaging with your content, and following you. We use low-cost engagement ads (as little as $2/day) to get your name and content in front of fresh eyes.

2. List-Building Ads (aka "The Connector")

The magic happens when listeners move beyond just your podcast and become part of your ecosystem. These ads promote a lead magnet (freebie, guide, workshop, etc.), bringing them onto your email list so you can continue nurturing the relationship.

3. Podcast Traffic Ads (aka "The Driver")

Now that you’ve built an audience and an email list, it’s time to send traffic directly to your podcast episodes. These ads are designed to drive clicks to your podcast on Apple, Spotify, or your website, increasing downloads and listener retention.

Why This Works

This isn’t just about getting quick wins. The Tri-Fecta Ad Strategy creates a full-funnel approach that consistently feeds new listeners into your world, builds a relationship with them, and keeps them coming back for more. Instead of relying on one-off ads, you’re building a podcast marketing machine that works 24/7.

Real Results: Case Studies from Our Clients

Let’s talk about real numbers and real success stories.

Case Study: How One Client Increased Podcast Downloads by 37%

One of our clients, a business coach with a podcast designed to generate leads for her high-ticket coaching program, saw a 37% increase in podcast plays month over month using our Tri-Fecta Ad Strategy. By running low-cost engagement ads to warm up her audience, list-building ads to bring in high-quality leads, and podcast traffic ads to direct listeners to her show, she consistently grew her audience while increasing her sales.

Her podcast is now one of her main lead generators in her business, so we're doubling down on the ads!

Here's what she has to say about working with us:

"ChimeHouse Media is fantastic at what they do. Before working with them me and my team were so frustrated when it came to ads and wasting so much money. Today, we get quality leads daily and have grown the audience for my podcast. They're amazing and words can’t describe how fantastic they and their skill set is!! It’s a game changer!"

-B. Mabra

The Bottom Line

If you want your podcast to grow in 2025, you need a system that works for you, not just sporadic marketing efforts. Facebook and Instagram ads—when done strategically—can be the game-changer that gets your podcast in front of the right audience while also fueling your business growth.

We’ve seen it work time and time again with our clients, and it can work for you too.

Ready to make this work for your podcast? Let's chat! Book a call with us here.