Instagram was a social media giant even before Facebook bought them but now that the two are together, they're a powerhouse social media platform. Instagram has launched personalities, brands, businesses and more. There's no denying the power of a well-thought-out Instagram strategy. No matter what stage you're at in business, Instagram Video ads can be a beneficial part of your digital marketing strategy.
Here are a few tips to get started with Instagram Video Ads:
Define Your Target Audience
No matter how you are marketing your business, the first place you need to start is defining your target audience. Who do you want your marketing to reach? And in this case, who do you want to see your Instagram Video Ads?
Where does your target audience live? Are they local or global? What are their interests? What's their lifestyle? What benefits can your content bring them? You need to tailor your video to be compatible with the unique mobile experience.
Set Your Goals and Objectives
Understanding what you want to achieve with your Instagram video ads will help you create a more effective strategy. When you set your goals, think of what you want to achieve in a year. If you're starting a business, think of the next steps you need to take. How will your business look in a year?
If you're running an e-commerce business, think of the number of customers you want to reach in a year. Think of what you want to accomplish in that time frame. Are you looking to acquire more customers or increase your sales? You may be looking for either of the two things. Be sure to set realistic goals for your Instagram video ads so you can reach them.
Don't Stop at One Video
One Instagram video alone won't get you to that goal. Before creating a single video, you need to have a proper strategy in place. Be sure to create a content calendar to create videos regularly.
Each video should have a different objective, whether entertainment, information, or value. You should also test varying lengths of videos to see what appeals best for your ideal audience. This will help you to continually appeal to your target customer.
Set a Budget and Stick to it
A lot of people often think that you have to have a big budget to get started with ads on Instagram and that's just not the case. Choose a budget that's fitting for your business goals. If you're early in your business and your budget isn't super large, that's not problem. You can start small and scale as you grow!
It's easy to want to continue to add additional budget as you start to see how many people your ads are reaching. However, it's important to keep your primary goal in mind and stick to it until you have the extra budget. You don't want to put all your marketing eggs in one basket.
The Bottom Line
There's a lot to consider when it comes to Instagram video ads. Although it's only one part of a bigger strategy, it's a great way to reach a bigger audience and grow your business. No matter what kind of business you have, a smart Instagram video ad strategy can help your company thrive in the long run.
If you need help building a creative and effective digital campaign, we can help you. Here at ChimeHouse Media, our goal is to provide services and solutions that can help your business grow and thrive in this ever evolving digital landscape. Contact us today to learn more. Subscribe to our newsletter to get more information and tips about digital marketing.