Every year, we see trends constantly change regarding social media. Remember when TikTok suddenly rose to the top at the height of the pandemic? The user-generated content (UGC) sharing platform has 1 billion active users per month. It is the fastest-growing, non-Meta-owned social network registering a 105 percent user growth rate in the last couple of years.
Due to TikTok's popularity, we've witnessed an increase in UGC video content on Facebook and Instagram. Such is the value of trend-spotting. You need to know your target market and what they value right now.
What's up in social media this 2022 and beyond? Here’s a look into four social media trends for 2022 and onwards and how to maximize these trends:
Increasing Social Media Users
Brands can allocate more time for social media marketing to stay relevant. Understand the needs of the target market and provide them with valuable content. Trigger word-of-mouth marketing for your web content across multiple social platforms with share-worthy and social-sharing friendly content.
Majority of Users on Mobile Devices
There are now 5.31 billion unique mobile phone users. With 4.62 billion social media active users, it's safe to assume that most users consume social media content on their mobile phones.
With the increase in mobile users, social media marketers have a chance to create more mobile-friendly content for their target market. In fact, marketers can use specific apps and tools to develop mobile-optimized social media content. This makes it easier to capture users who can further share the content on other platforms.
Video Content is More Prevalent
Video content is consumed by more social media users than text or image content. In fact, the number of YouTube watchers in the United States alone is predicted to reach 210 million.
If it's relevant to their interests, 83 percent of customers will share video content. That's why so many media companies have videos on their sites. Thankfully, more and more video formats are gaining popularity, such as shorts, live streaming, and the like.
Startup companies and newer brands can now produce high-quality bespoke movies within a small budget, even with mobile phone videography and mobile and web apps to edit video content specifically for social media promotions.
You can also collect video testimonials and showcase those on your website, especially if your target market is small business owners and entrepreneurs.
Facebook and Instagram Are Still Viable
Changing trends is something that remains constant on social media. Consumers are inclined to look for what's new and exciting, especially with the rise of new social media platforms.
However, Facebook and Instagram still is the most preferred platform by entrepreneurs to target a broader range of their audience demographic. You can adjust marketing strategies based on trends without transferring to other platforms. Trends come and go, but Facebook still commands the market with 2.91 billion users to date and Instagram with 1.2 billion users.
Advertising on Facebook and Instagram helps brands reach out to more customers across the globe. You can use Facebook's retargeting features to target a specific audience and its lead ads to tap into the audience's email address.
On the other hand, Instagram is also a great option to drive traffic to your site. If you have a viable business that can afford to advertise, you can use Instagram to build your brand reputation.
In the end, it's all about addressing your target market's needs to gain brand dominance, increased conversions, and long-term revenue.
Stay active, interactive, and aware of what people want, keeping up with trends to deliver the most remarkable results. The easiest method is to create a social media management strategy or employ a social media professional.
ChimeHouse Media understands the power of social media advertising better than others since we know it firsthand. Work with us to make the most of what Facebook and Instagram can offer your company. Talk with us about your business and brand to know how we can help you.