Digital marketing has constantly evolved through the years, and new tools and strategies keep cropping up for businesses to use. These days, if you aren’t online, your business may as well be invisible.
In the age of social media, Facebook stands out as the social network that seems to have a chokehold on every demographic. Your grandma, your best friend from college, and your kids' babysitter are all likely to have some presence on the platform. This is what makes Facebook advertising such an attractive addition to your marketing plan.
Facebook Has a Very Active User Base
As of April 2018, Facebook boasted over 2 billion users across the globe, making it the largest social media platform in the world. This isn't just sign-ups and dead pages, either. Every month, those billions of users access the social network.
In the United States alone, you can expect almost 300 million users to be on this social networking site monthly. This popularity is ripe for your advertising efforts.
Facebook Owns Messenger and Instagram
You might think that Facebook advertising limits you to Facebook alone. However, now that the platform owns two other highly-active social channels, Messenger and Instagram, any advertising tools you make use of will actually be applicable to those platforms as well.
With the massive popularity of Instagram, you'd basically be able to hit two birds with one stone to an extent if you maximize your Facebook efforts.
Facebook Allows for Demographic Targeting
Facebook is constantly updating the features and the reporting on its advertising platform. This is surely something to keep an eye on.
Right now, the platform already lets you target your ads and content by gender, age group, location, interests, and online behavior. This is an extremely useful feature to have in an advertiser's arsenal because you can ensure that you are hitting the right audience and getting relevant traffic.
Facebook Has Different Types of Ads
With the short attention span of users and the high rate of content constantly being dolled out by other advertisers and content creators, you need to make sure your ads aren't just the same every time.
The good thing about Facebook is that you have multiple forms of media at your disposal. Images, carousel ads, collection ads, and video allow you to have a wide variety of ads to play with. This is very helpful if you're tweaking your campaign with what stands out most from your target audience.
Facebook Mixes Organic and Paid Promotions
At the end of the day, the best thing you can get from Facebook is its natural social element. Word of mouth and organic traffic is just as important in advertising as paid promotions. With their continued addition of ad tools for marketers, you can get a solid blend of both to get the performance you are looking for.
You can get sponsored posts to show up in relevant timelines and the general newsfeed, and you can still bank on organic traffic that won't overshadow your investments.
With these benefits, it's simply good sense to get into Facebook advertising today. Of course, it isn't a one-size-fits-all solution, but it definitely works wonders if you use the right strategy.
ChimeHouse Media knows the power of Facebook advertising better than most because we have been on the other end of it. Work with us and maximize what Facebook and Instagram can do for your business.