4 Mistakes Business Owners Make With Facebook Advertising

Updated: Mar 11

Social media is a powerful tool and whether or not we like it, it's here to stay. These days pretty much anyone can create an account and, with a little consistency and dedication, grow a following for themselves.

Fortunately, one of the benefits of that is that budding businesses can do the same thing, allowing them to grow a lot faster than they would have if they went the more "traditional" marketing route. Actively advertising on platforms like Facebook can have big benefits. Imagine countless leads, plenty of conversions, and a successful brand reputation.

However, because social media is still a new concept, especially for businesses it can be tricky to figure out where to start. Unfortunately, there are a few common mistakes that can put your business at a disadvantage. Here are a few common mistakes to avoid when utilizing Facebook Ads in your business.

1) Not Being Clear on Your Audience

Knowing your ideal customer is more important now than it's ever been. People want customization in their experience and they want to know that you're the business that can help them achieve what they want. Facebook already offers the quantity, with more than two billion users on the app. Knowing your target audience well allows you to spare your budget showing ads to the wrong people that in the end, won't convert.

To avoid audience misalignment, discuss the type of people you want to advertise your products and services to with a professional. By having the age, interests, and other data matched, your business is more likely to get an inquiry or a purchase.

2) Having Unclear Goals

Facebook advertising campaigns should always have a clear goal in mind. Without a proper objective, it can be difficult to know what you’re trying to achieve in the first place. Would it be an increase in the number of page visitors, followers, or sales?

It's important to separate those particular goals with different campaigns. Sometimes people will run a campaign and think it will bring in purchases but in reality that's not the "goal" of the campaign as Facebook sees it. So it's important to know the difference so you don't get disheartened thinking that Facebook Ads don't work when in reality, the strategy wasn't implemented correctly. It will be much easier to measure and see whether you’re close to achieving the goal. If it doesn’t seem that way during the ad campaign’s run, simply analyze what’s lacking and how the advertisements can be improved.

3) Lacking Proper Value Proposition

To keep it simple, there's a lot of noise on the internet these days. You need to stand out. So, what about your product or service sets you apart from your competition? Try to answer the question of why digital dwellers and social media onlookers should pick your brand and your product or service.

Especially with a saturated market where there are plenty of other options out there, what makes yours worth checking out and buying? Use visual communication and text to best share your business’s value proposition.

4) Choosing the Wrong Facebook Ad Type

There are many formats you can use to visually appeal to your target audience. You can use still photos, videos, carousels, etc. It's important to think how your user will interact with your ad when picking the correct format. For instance, if you are an ecommerce company, carousel ads work well to showcase your different products for people to buy.

Not only is the format something to think about, you should also think about the placement of the ad as well as the objective. Speak with a professional about whether lead ads, link ads, or dynamic ads would suit your campaign objectives best.


Facebook advertising may come across simple, but there are many mistakes that businesses can, unfortunately, stumble upon. Be more aware of these issues and steer clear of them with proper guidance and assistance.

Need some help with your social media advertising? ChimeHouse Media understands the power of digital advertising, helping you with your Facebook and Instagram Ads. Contact us today!