It's no secret that the digital marketing industry changes more than a chameleon in the jungle. It's constantly evolving as technology and people’s behavior change over time. As new trends appear in the digital marketing space, following the latest to stay relevant is necessary. Obviously we can't predict what will happen in five years, but we can speculate what the biggest digital marketing trends this year will bring.
Here are a few we're keeping our eyes on.
1. More Personalized User Experience
We believe that in 2022, we will have the best personalization technologies in the digital marketing sphere. As a result, businesses must be more aware of their customers’ wants and needs to deliver a more personalized experience.
This can be achieved by monitoring a customer’s behavior in real-time. For example, if your customer has been checking out the same pair of leather boots for the past 10 minutes but hasn’t purchased them, a website can send them a notification about another pair of boots that are better suited for their needs.
The goal here is to adapt to the customer’s needs by making sure they’re finding exactly what they want.
Personalized marketing doesn’t just stop with the customer, however. Businesses will also personalize the content they publish on their social media pages.
For example, if a user follows a business on Instagram, they’ll receive more engagement than a random user. This way, businesses can continuously improve the quality of their content and keep the customers who are already invested in the brand.
As the digital industry becomes more personalized, businesses will have more opportunities to understand their customers' needs.
2. New Trends in Search Engine Optimization (SEO)
Recent Google algorithm updates have made it possible for SEO efforts to be more targeted. This means businesses can get more out of SEO in 2022.
For example, an SEO trend to look out for in the future is voice search. Because of this, businesses need to make sure their content is optimized for voice search.
As users tend to dictate their searches instead of typing them into the Google search box, voice search can be more effective if businesses do proper SEO for voice search. Optimizing for voice search will also help businesses make it to the top of the search results since Google is more inclined to show content that was spoken rather than written.
3. Automation and Artificial Intelligence is the Future
As discovery and personalization become more effective, businesses spend less on manual and repetitive tasks. Automation and artificial intelligence will help with areas such as content creation and social media management.
4. Video Content
The Tik-Tok revolution is here and it's taking over other platforms like Instagram & Facebook. Video is here and it's not showing any signs of slowing down anytime soon. Video is one of the most engaging content formats available. It’s probably the most efficient form of content marketing, and video content continues to outperform all other forms of content in engagement.
As a result of video content growing in popularity, video marketing will also become more popular. Video marketing can involve live videos or pre-recorded videos. Live videos allow businesses to interact with customers and answer their questions. Pre-recorded videos can be used for promotion or branding purposes. There is a trend of businesses launching YouTube channels to promote the brand.
The most important thing for any business is to make sure that they are staying up-to-date with the latest digital marketing trends to improve the quality of their marketing efforts. Unfortunately, predicting what digital marketing trends will be relevant in 10 or 20 years is impossible. Still, by following the latest trends, we can get a good idea of where the industry is headed.
Do you need help with your marketing strategies? ChimeHouse Media can help. We are a boutique agency, and we only work with a few clients at a time. With that, you can guarantee that our focus is on you. Get in touch with us!