Digital versus traditional marketing—which one is better?
Look, it's not an either/or game when it comes to your marketing. I think we can all agree that every business needs an online presence. While some people have an affinity to "traditional" marketing, you can't really argue that almost all things are shifting to the digital side. With more companies focusing their efforts online, everyone is competing for eyeball time and recognition.
So, as you are building your brand online, how can you be sure to get seen, recognized and grow?
Here are a few quick tips:
1. Apply an SEO Strategy
An SEO strategy is vital solely because it helps drive your website's online ranking up. This can significantly increase your organic click-through rates, providing you with plenty of leads that are already interested in what you offer.
That said, not all types of SEO strategies will work for your website. You need one that has its focus on the content you provide. This includes utilizing keywords in the content you write, offering educational material that your audience is looking for, and sharing information about your products and services. A relevant SEO strategy will help you gain plenty of organic traffic, resulting in the spread of your brand and the growth of your business.
2. Use Content Marketing
Content marketing is the type of strategy you will want to have for your website for long-term brand building. After all, people are online to look for information, and if you cannot provide that, no one will visit your website!
To ensure your website remains relevant and valuable, creating valuable content is a must. Such content will not only educate the people about what they are looking for, but it can also be a way to introduce your products and services in this competitive market.
3. Utilize Email Marketing
The last two tips we have shared with you are something we call “on-page marketing.” In other words, these are on-page efforts you put that directly grow your website. Email marketing, on the other hand, is an off-page marketing effort!
Email marketing works by having you send custom-made emails to attract recipients as much as possible. For this, you'll generally want to use some sort of CRM that is made for large scale emailing. If you have an extensive list of customers and their email addresses, this can be something you can easily do. The content that the email contains can be based on different factors like their location and buying habits. This allows you to create highly relevant emails that customers will be more than happy to click on and visit your website to learn more. When done right, email marketing offers one of the highest conversion rates of any marketing efforts!
There are many other strategies you can apply to grow your brand through digital marketing efforts. From things like PPC advertisements down to affiliate marketing, these are all digital methods you can use to grow your brand online and steer your business towards success.
That being said, just because something is digital doesn't mean it will work fast, or that it will work at all! Some take a while to kick in, such as SEO strategies, while others bring results much quicker, such as PPC ads. Regardless, spending the time to figure out which digital marketing efforts work for you will pave the road to success that you can stay on for the long run. If you are having trouble doing this, then reaching out to digital marketing professionals can give you the edge needed to grow your brand and business online.
ChimeHouse Media provides a wide range of digital marketing services, if you’re looking for an ad expert to help you in 2022, we have you covered. Get in touch with us today for a free consultation!