client case study
They created amazing ads that increased our website traffic and our sales (and they worked!)
--Amanda Chine | Owner & CEo
MandaBees
Overview:
Amanda accidentally started her business by creating something she personally needed, A non slip, comfortable headband that didn't rip your hair out. She started her business in 2012 after teaching her first yoga class wearing a super popular & pricey headband that she ended up hating. After having no luck searching for the perfect headband to keep her hair back, sweat off her face, and of course, look cute she dug out the sewing machine and went to work. Before she knew it, MandaBee's Headbands was born.
MandaBees was primarily a locally run business who advertised out of mall kiosks and local flea markets Until 2020, when the business was forced to transition into online sales. That's where ChimeHouse came in. We took MandaBee's amazing product and launched it to right market in just the right way resulting in some amazing growth.
Our process:
.png)
1. Audience Research
Using Amanda’s customer lists, social media followers, and page interaction data, we built custom audiences that “look” and behave the same way online. Segments of consumers were also targeted using interests that aligned with MandaBees active, yogi brand appeal.
2. Create
After discussing with the client and gaining a greater insight into her ideal clientele, ads and copy were created and tested to assure that they achieve maximum results. We wrote compelling copy that shared the benefits of the headbands which resulted in high click-thru rates.
3. Analyze
Through regular monitoring of data sources, we were able to keep track of key metrics such as Click Through Rate, Cost Per Click, and Cost Per Conversion to be certain that Amanda was getting the most out of her ad spend. We used the data from Facebook Ads Manager plus Shopify to ensure we were getting the true costs.
4. Optimize
On the fly optimization is the real advantage to Facebook & Instagram Ads. If something’s not performing, we simply make the necessary adjustments, and send it right back out to your consumers. We figure out what works and we simply do more of that.